Telling Our Story
OPPORTUNITIES TO STAND OUT IN THE WORLD
OPPORTUNITIES TO STAND OUT IN THE WORLD
Telling the ‘story’ of hill and high country farming
Associated with Rural Tourism is work on telling the ‘story’ of hill and high country farming in a way that is compelling and represents the community and can be leveraged to create new opportunities.
This work will begin alongside work on Rural Tourism (where direct marketing will be of most immediate value), but we hope that rural producers will be able to utilize these stories and messaging to build other local brands and products in time.